Wednesday, April 22, 2009

Lee Min Ho cool in Levi’s but sickeningly sweet in Etude House

After returning from a Boys Before Flowers promotional trip to Japan, Lee Min Ho jumped right back to work. First up was a CF shoot for Levi Strauss at a beach front location. Min-ho and model Mun Chae Won donned the denim brand’s casual line “Signature” for Summer 2009. The concept for the photo shoot was “breezy travel” featuring comfortable clothing such as t-shirts and cargo pants.

On to yet another bit of news on LMH… Etude House’s CF is out!

Lee Min Ho and fellow Etude House model Park Shin Hye appears in this 30s commercial feature called ‘My Girl TV-CF’ which was shot in Thailand. Although i don’t understand why they needed to fly all the way to Thailand to film this. There are no tropical Thai elements in the CF. At least not that i can see.

This new CF will be broadcast via Korea’s cable TV and 25 of Korea’s Internet sites.

On May 1st, a special limited edition Lee Min Ho autographed My Girl compact will be available at Etude House outlets (in Korea!).

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